The Work
Launch the Polo App
We designed and launched the Polo App as a tightly curated, design-led experience blending commerce, content, and community. The platform delivered exclusive capsule drops, editorial storytelling, interactive features like voting and crowd sourcing, and omnichannel capabilities including early access and in-store integration. Every element was built to create hype, drive engagement, and strengthen the emotional connection to the brand.
The Impact
Drive Loyalty and Growth
The app quickly attracted a younger, highly engaged audience, with a significant portion of users new to the brand. Capsule collections sold out in minutes, conversion rates outperformed RalphLauren.com, and app members spent significantly more than average customers. The Polo App became a powerful engine for engagement, learning, and direct-to-consumer growth — setting the foundation for future digital innovation.
Polo Ralph Lauren
The Polo App
Launched during NY’s Fashion Week, we concepted and built Ralph Lauren’s Polo App for loyalists looking to get insider access to limited-edition product releases and exclusive content. To more closely connect with clientele, Ralph Lauren expanded its digital reach with the launch of a free mobile app dedicated to its Polo line. Street culture is forever changed.
The Challenge
Reignite Brand Relevance
Ralph Lauren needed a way to deepen loyalty with its most passionate fans while attracting a younger, digitally native generation that didn’t see the brand as relevant. Existing channels were broad and transactional, leaving little room for exclusivity, dialogue, or experimentation. The opportunity was to create a new, differentiated touchpoint that could drive desire, community, and brand love.
The Idea
Build an Insider Destination
Create a dedicated Ralph Lauren app designed as an exclusive point of access to the brand’s most exciting products and stories. The app would serve as a lightning rod for the Ralph Lauren universe — curated, Polo-focused, and elevated — offering insider content, early access, and cultural relevance. It would also act as a testing ground for new ideas, formats, and ways to connect directly with consumers.