We wanted to bring more people deeper into the fold of the NBA by showing dimensions of the League that go beyond highlight reels and inside-the-arena footage. We connected through shared emotions, behaviors, and experiences. We told rich stories about the League, its teams, players, and those who love the Game. 

We explored the strides made within the NBA that not only embody Martin Luther King Jr.’s “I Have a Dream” speech, but the overall guiding principles of the civil rights movement.