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Hershey's
My Dad




We helped transform Hershey’s marketing into emotionally resonant, culturally relevant storytelling — moving the brand from simple “Bite & Smile” TV spots to fully integrated campaigns built on strong creative ideas.
That shift led to one of Hershey’s most celebrated pieces of work: “My Dad.” The film became a creative benchmark for the company, earning major industry recognition, including a Cannes Silver Lion (Hershey’s first ever), a D&AD Pencil, One Show wins, and a Webby for Social Media Campaign of the Year.
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