Comcast
Paris Summer Olympics
For the Paris 2024 Olympic and Paralympic Games, Xfinity partnered with Team USA athletes to tell stories about inspiration, ambition, and the power of watching the Games. The work spans multiple films that connect Olympic moments on screen with the journeys they represent.
#1
Someday Starts Here
As young athletes, kids grow up watching their Olympic heroes, inspired to follow in their footsteps. Someday Starts Here brings this simple truth to life by pairing Team USA gold medalists Noah Lyles (track), Torri Huske (swimming), and Trevon Jenifer (wheelchair basketball) with their teammates — who gradually become younger before our eyes. What begins as a celebration of Olympic victory is ultimately revealed to be a dream, as real, diehard kid athletes imagine themselves winning it all while watching their heroes through Xfinity.
#2
Someday is Today
Someday Is Today celebrates the moment those dreams become real. Built from real footage and archival moments, the campaign follows Team USA athletes as they compete on the world’s biggest stage. By grounding the storytelling in authenticity and lived experience, the films honor the years of dedication behind every Olympic and Paralympic appearance.
