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The Impact

The Boom We Created

756M

impressions as a result of proactive outreach

60%

of placements link back to Xfinity’s website or socials

13%

of placements feature a quote from Clayton Rubensaal, CCO of Comcast

100%

of placements express positive

sentiment toward Xfinity/the song

63%

of media placements covered on their social channels

“Made In America” didn’t just unlock a new generation of Budweiser drinkers – it redefined what it meant to be an American icon. The festival continues to be a must-see event each year, and has since grown on a global scale – spreading and revitalizing the real-deal American pride Budweiser stands for.

Comcast

Little Dicky

How do you sell a superior Wi-Fi product in a category that treats connection like a commodity? Elevate Wi-Fi from invisible utility to our most wanted resource. The Wi-Fi Is Booming, a place where Xfinity’s premium WiFi flows in abundance.

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